MKTG300 - Marketing

Description:
Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

Outcomes:

• Apply a variety of marketing concepts related to analyzing markets, segmenting markets, satisfying customers, and setting prices in the marketplace
• Apply the four elements of the marketing mix to consumer and organizational perspectives
• Segment, target, and position a new product
• Develop marketing and communication activities for a specific product

Required Text(s):

Lamb, C., Hair, J., & McDaniel, C. (2021). MKTG 13: Principles of marketing. Cengage.