MKTG415 - Search Engine Marketing

Description:
In this course, students will learn the components of search engine optimization and evaluate the processes that bring websites to the top. Students will also learn how to choose the best keywords and phrases to target and how to monitor and maintain successful search engine rankings for those keywords.

Required Text(s):

Brown, E. & Aoki, B. (2018). Digital marketer – BCS Guides to IT roles. BCS Learning & Development Ltd. ISBN 9781780174006.

Bhatia, P. S. (2019). Fundamentals of digital marketing (2nd ed.). Pearson India. ISBN 9789353435141.