A.S. Public Relations
64
Credit Hours
69%
Max Transfer Credit
Class Type
100% online, 6 & 12-week courses
Next Start Date
Jun 26, 2023
Cost Per Credit


Starting Fall 2023 term, the A.S. Public Relations Program will be closed to new students and no applications will be accepted.

Real-World Practitioners

Learn best practice public relations from on-the-job professionals.

Hands-On Experience

Learn from real-life PR scenarios, projects and assignments.

Relevant Curriculum

Keep up -- and stay ahead -- of an evolving industry.

Program Overview

Become a business influencer

Prepare yourself for an exciting, no-day-is-ever-the-same career in PR by earning your A.S. Public Relations from Franklin University.

From media relations to social media communication to community outreach, learn how to plan, write and execute PR campaigns that enhance organizational image. With our associate in PR degree program, you’ll gain the knowledge and skills needed to launch a career as an effective public relations professional while helping business, organizations and entrepreneurs establish and maintain their reputation.

With classes and course topics ranging from marketing and interpersonal communication to journalistic research and copywriting to presentations and promotional pieces, you’ll get a well-rounded education in all aspects of the field, including publicity, promotions and media relations.

You’ll also learn how to leverage communication tactics and skills to overcome public relations issues within a societal, cultural and environmental context. And you’ll learn how to use applied critical and creative thinking to improve awareness, influence public opinion and manage crisis situations.

At Franklin, your public relations classes simulate real-life events and projects so you’ll be well prepared after graduation to effectively handle such PR-related activities, including publicity, special events and community relations.

Earn a transfer-friendly associate’s degree in PR from Franklin in just under two years and build a solid foundation for a fascinating and fast-paced career as a reputation maker and image enhancer. And, if you want to pursue your bachelor’s degree, Franklin’s associate degree program in public relations provides the fundamentals needed for a no-hassle transfer to our B.S. Public Relations degree program.

Earn your degree from a university built for busy adults

Earn your degree on your terms by taking classes 100% online. Accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.

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Curriculum & Course Descriptions

64 Semester Hours
Fundamental General Education
English Composition
ENG 120 - College Writing (4)

In this course, students acquire the writing competence necessary for conducting and presenting research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all of their courses. The course also emphasizes the elements of good writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of a documented research paper.

Mathematics
MATH 215 - Statistical Concepts (4)

This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. Note, this course has proctored exam(s).

OR MATH 160 - College Algebra (4)

This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics. Note, this course has proctored exam(s).

Science

6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.

Social and Behavioral Sciences
PSYC 110 - General Psychology (4)

A survey of the various fields of study comprising modern scientific psychology. The course examines the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practice information they can apply to their personal and professional lives. The topic areas covered in the course include learning and memory, motivation and emotion, human development, theories of personality, psychopathology, and social behavior.

2 credits from the following types of courses:
Choose from the Anthropology, Economics, Geography, History, Political Science, or Sociology disciplines.

Arts & Humanities
HUMN 210 - Intro to Logic & Critical Thinking Skill (2)

The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived by means of misleading reasoning.

4 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education
PF 121 - Basic Learning Strategies (2)

This course introduces students to the Franklin University community and provides strategies for successful transition to and participation in that community. Topics include University resources and procedures, strategies for advancing communication skills, the use of electronic tools to participate in virtual environments, and the development of an academic and career plan.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

SPCH 100 - Speech Communication (4)

This public-speaking course emphasizes the fundamentals of extemporaneous speaking. Skill-building activities and assignments focus on research, organization, reasoning, style and delivery of presentations as well as listening and audience engagement.

HUMN 211 - Introduction to Critical Ethics (2)

Critical Ethics uses critical thinking to get around the limitations of personal belief and indoctrination to get to what ought to be done and why to improve the human condition. Accordingly, the goal of this course is to help the student improve his/her ethical analysis and evaluation skills to help the student do the thing that must be done, when it ought to be done, using critical thinking.

SOCL 110 - Introduction to Sociology (4)

Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc. This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups into which people organize. The course focuses on applying the scientific method to studying social problems (e.g. poverty, crime, sexism and racism) and basic institutions (i.e. family, government, economy, religion, education). Students will develop their "sociological imagination" as a way of understanding what their lives are and can be in relation to the larger social forces at work in local, national, and international environments.

Professional Core
COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking.

MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

ENG 205 - Business & Professional Writing (4)

This is an intermediate composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.

Major Area Required
PBRL 325 - Public Relations (4)

A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation.

PBRL 350 - Media Research & Writing (4)

This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing. Additionally, this course will examine the ethics involved in researching and writing for public relations contexts.

PBRL 425 - Media & Crisis Communication (4)

Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, students will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization's reputation.

University Electives

2 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Additional Requirements

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Program Details

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Career Opportunities

Communications Specialist

Communications specialists assist with creating and distributing content through a variety of different mediums, including press release and social media.

Event Planner

Event planners assist with coordinating and executing memorable experiences and events. 

Media writer

Media writers are responsible for writing and disseminating clear, concise content to help generate awareness and publicity for a business or organization.

PR Account Manager

PR account managers manage the development and implementation of public relations plans and are the liaison between public relations clients and members of the public relations team.

Communications generalist

Communications generalists support internal and external communications efforts, including assisting in the planning and execution of traditional and digital campaigns.

Frequently Asked Questions

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