Class Type100% online, 6 & 12-week courses
Next Start Date
About Start Dates
Additional future start dates include:
Fall 2023Aug 14, 2023
Sep 25, 2023
Nov 6, 2023
Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.
Cost Per Credit
Lock-In Your Tuition Rate from Day One
The Franklin University Tuition Guarantee locks-in your first-term tuition rate for the duration of your associate, bachelor’s or master’s degree program, for as long as you remain actively enrolled.
Lock-In Your Tuition Rate from Day One
The Franklin University Tuition Guarantee locks-in your first-term tuition rate for the duration of your associate, bachelor’s or master’s degree program, for as long as you remain actively enrolled.
Starting Fall 2023 term, the B.S. Public Relations Program will be closed to new students and no applications will be accepted.
Gain Unique Insight
Connect an understanding of human behavior with tactical-based PR.
Learn best practice public relations from on-the-job professionals.
Our coursework mirrors PRSA competencies and standards.
100% Online Classes
Earn your degree around your schedule.
Learn to leverage social media for the benefit of business.
Accredited Online University
Nearly 80% of our students take online courses.
Cultivate relationships and promote the public image of organizations and individuals
Employment for public relations professionals is expected to increase 7% by 2031.* Employers already are clamoring for PR practitioners who can creatively leverage traditional and new media to build and manage reputation and relationships in such key areas as: publicity, promotions, special events, crisis management, media and community relations, social media and web, and communications.
Because acquiring these skills is critical to your success, our Public Relations degree program will help you master the written, verbal, visual, and social elements that go with creating and maintaining an organization’s or individual’s effective public image.
That’s why our foundational public relations courses and curriculum emphasize the essentials like writing, speaking, and social media, as well as the unconventional, such as what makes people think and behave the way they do.
You’ll learn to apply this behavioral knowledge to craft clutter-busting messages that get the attention of media and social outlets; generate no-cost marketing opportunities; and develop strategic relationships with community and media organizations. And because social media is so prevalent, you’ll get practical experience with every major channel, including Twitter, YouTube, Facebook, PitchEngine, HARO, and Tumblr, while also learning how to develop and deliver PR assets through blogs, websites, podcasts, and streaming video.
Develop professional competencies with leading-edge Public Relations courses
Franklin’s unique, hands-on approach extends even further, because all our classes use real-life scenarios and clients to simulate events, crises, or PR issues as they happen, preparing you to effectively handle similar situations when they arise in the workplace.
Our public relations curriculum is top-notch, mirroring the professional competencies and standards of the Public Relations Society of America (PRSA). Taught by active PR professionals and staffed with a high-powered advisory board, including an Emmy® Award-winning television news producer, our PR curriculum is regularly reviewed and updated to reflect employers most pressing PR needs.
Prepare to take a seat at the management table
Because PR is, at its core, about people and relationships, Franklin’s online Public Relations degree program also focuses on human and societal behavior. So in addition to your business, management, and PR-specific coursework, your Franklin education will expose you to the social sciences through psychology and sociology classes, as well as ethics, research, and crisis communications.
The result is a comprehensive PR degree program that prepares you for a varied public relations career, making informed decisions, ready to take a seat at the management table, and prepared to deliver targeted messages based on a solid understanding of human behavior within the context of strategic relationships.
Earn your degree from a university built for busy adults
Earn your degree on your terms by taking classes 100% online. Accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.
*Source information provided by Economic Modeling Specialists International (EMSI)
B.S. Public Relations Graduate
"The quality of education that I received at Franklin makes me really proud of what I've learned. It's really been nice because completing classes that were challenging gave me a real sense of reward."
Your Best Value B.S. Public Relations
Choose Franklin's B.S. Public Relations and get a high-quality degree that fits your life and budget.
Average Transfer Hours
On average, students transfer in 1/2 of the credits required.
Transfer MORE Credits, Pay LESS tuition*
Have Credit? Save Time!
Previously earned credit saves you time toward your degree.
Completion time is calculated based on full-time status and average transfer credits.
Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.
Curriculum & Course Descriptions
In this course, students acquire the writing competence necessary for conducting and presenting research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all of their courses. The course also emphasizes the elements of good writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of a documented research paper.
This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. Note, this course has proctored exam(s).
This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics. Note, this course has proctored exam(s).
Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite to MATH 215. Choose MATH 150 Fundamental Algebra as the prerequisite for MATH 160. Course can count as a University Elective.
A survey of the various fields of study comprising modern scientific psychology. The course examines the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practice information they can apply to their personal and professional lives. The topic areas covered in the course include learning and memory, motivation and emotion, human development, theories of personality, psychopathology, and social behavior.
2 credits from the following types of courses:
Choose from the Anthropology, Economics, Geography, History, Political Science, or Sociology disciplines.
6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.
The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived by means of misleading reasoning.
4 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.
This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.
This course introduces students to the Franklin University community and provides strategies for successful transition to and participation in that community. Topics include University resources and procedures, strategies for advancing communication skills, the use of electronic tools to participate in virtual environments, and the development of an academic and career plan.
Critical Ethics uses critical thinking to get around the limitations of personal belief and indoctrination to get to what ought to be done and why to improve the human condition. Accordingly, the goal of this course is to help the student improve his/her ethical analysis and evaluation skills to help the student do the thing that must be done, when it ought to be done, using critical thinking.
Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc. This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups into which people organize. The course focuses on applying the scientific method to studying social problems (e.g. poverty, crime, sexism and racism) and basic institutions (i.e. family, government, economy, religion, education). Students will develop their "sociological imagination" as a way of understanding what their lives are and can be in relation to the larger social forces at work in local, national, and international environments.
This public-speaking course emphasizes the fundamentals of extemporaneous speaking. Skill-building activities and assignments focus on research, organization, reasoning, style and delivery of presentations as well as listening and audience engagement.
By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking.
This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment.
This is an intermediate composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.
This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.
Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.
This course is a systematic study of various theories and approaches to motivation. The course includes assessments of the quantity and quality of the research and evidence supporting the scientific validity and applicability to the work environment of several theories of motivation. The student will explore factors that contribute to motivation and a variety of strategies that can be used to become a successful motivator.
A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation.
This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing. Additionally, this course will examine the ethics involved in researching and writing for public relations contexts.
Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, students will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization's reputation.
Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications.
This course focuses on developing highly valued client engagement and client problem-solving skills. Exercises in the practical application of these skills in today's various environments will enable students to gain a strong awareness of the ever-changing mixture of the client base and their place as a public relations professional within that mixture. Additionally, this course will examine how public relations professionals can use high-quality client engagement to complement overall market strategies within various industries. Industries that will be examined from a client engagement perspective include: Retail, Product Development and Manufacturing, Health Care, Energy, Environment, Technology, Logistics and Transportation, and non-profit organizations.
This course examines the strategies involved in planning and managing communication in professional contexts and the ways these strategies are informed by the integration of information provided by other key areas. Students examine principles of integrated applied communication, creating written and web-based communication products in class. Working in collaborative teams, students complete a project that demonstrates planning and managing communication for organizational goals. The course includes media production of communications for a client organization.
At least 4 credits from the following courses:
The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented.
The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project.
This course will enable students to recognize when a grant might be appropriate as a source of funds for a non-profit organization or project, identify and understand non-profit status, adhere to conventions and standards associated with successful grant applications, locate grant opportunities, analyze grant requirements, prepare metrics for success, and develop a written grant proposal. This course will provide an opportunity for students to extend and apply their communication skills. Students pursuing this course will also leverage interdisciplinary insights to solve a real-world problem.
Students develop skills in planning, constructing and organizing one-to-one marketing activities. Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied.
This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.
This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics.
A variable content classroom course in Public Relations in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published online in the Course Schedule for the trimester the course is offered.
Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study takes place under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See the "Independent Studies" section of the Academic Bulletin for more details.)
This course will study ethics and leadership theories in the context of public safety agencies. Consideration of leadership skills and traits in both the strategic and tactical settings will be considered. Ethics will be considered in terms of creating a culture of ethics within a public safety agency.
This course will focus on Emergency Management and Homeland Security in the Post 9-11 era. Emphasis will be on mitigation and preparedness related to international and domestic terrorism as well as natural disasters.
This course analyzes emergency management from a historical perspective. Disaster planning and disaster management in the post 9-11 environment are analyzed. The impact of Homeland Security on local public safety agencies is examined as are selected Homeland Security Presidential Directives (HSPD #5 and HSPD #11 in particular). The National Incident Management System (NIMS) and the National Response Plan (NRP) are examined with regard to their impact on local public safety agencies. Finally, special challenges for emergency management and disaster response will be analyzed.
The course will explore the NIMS, ICS, and other federally mandated systems in place for the management of critical incidents such as major fire scenes, major disasters, terrorist attacks, and other events that require a multi-agency response and recovery effort. The course discusses and evaluates the roles of high-level leadership in setting policy direction and planning as well as real-time management of the scene.
Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, content marketing, and evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.
In this course students will explore and utilize techniques for integrating social media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools which include internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.
In this course students will use search engine optimization to evaluate the processes that bring websites to the top. It will also show students how to choose the best keywords and phrases to target and how to monitor and maintain successful search engine rankings for those keywords.
In this course, students will learn how to quantifiably measure and define client interaction through web analytics. Successful companies today are leveraging the power of web analytics to realize the full potential of their websites, and are able to develop and maintain client relationships that create measurable value to business. In this course students will be introduced to key concepts, tools, techniques, and practices of web analytics. Students will understand how web analytics can drive higher profits and improve the customer experience.
An understanding of consumer decision processes is developed through application of behavioral sciences. Organizational decision-making processes are also considered. The implications of these processes are considered in relation to marketing, organizational strategies and decision making.
Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.
This course provides an overview of issues, processes, and theories involved with communicating with individuals from different cultures. Topics include thinking and communicating in global contexts and professional relationships in diverse environments.
34 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.
All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.
Microcredentials Align with Job Essentials
In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.
|2022 - 2023 Tuition||Cost Per Credit|
|B.S. in Nursing||$298|
|Current service members||$250|
See How Franklin Compares
67% LESS IN TUITION
For students taking 31 credits per year, Franklin University’s undergraduate tuition for the 2021-2022 academic year is $12,338. According to Collegeboard.org, that's about 67% less than the national average private, nonprofit four-year college tuition of $38,070.
A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the B.S. Public Relations matrix.
1. To be awarded an undergraduate degree, students must:
- Successfully complete all courses required in the major program, including:
- General Education
- Business or Professional Core
- Major Area and Elective Courses
- Technical transfer credit (for specific degree completion programs only)
2. Meet these grade point average (GPA) requirements:
- All students must attain a minimum Franklin University cumulative GPA of 2.00
- All students must attain a minimum GPA of 2.25 in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements
3. Complete the residency requirement
- Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.
4. Complete the payment of all requisite tuition and fees
5. Not be under disciplinary dismissal due to academic dishonesty or a violation of the Student Code of Conduct
Program Chairs and Academic Advisors are available for consultation to provide information and guidance regarding the selection of courses, the accuracy of schedules, and the transfer process. However, students are responsible for understanding and meeting the degree requirements of their major program or degree and for planning schedules accordingly.
Overall Residency Requirements
Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.
Course Level Requirements
A student must have 40 credit hours overall that are equivalent to 300/400 level Franklin University courses for a bachelor’s degree. A student must have a minimum of 12 credit hours of courses that are equivalent to 200 level or above for an associate’s degree.
Business Core Requirements
Majors that have Business Core requirements are Accounting, Applied Management, Business Administration, Business Economics, Business Forensics, Energy Management, Entrepreneurship, Financial Management, Financial Planning, Forensic Accounting, Human Resources Management, Information Systems Auditing, Logistics Management, Management & Leadership, Marketing, Operations & Supply Chain Management, and Risk Management & Insurance. The Business Core is the foundation of the related academic disciplines appropriate for a baccalaureate degree in business. The purpose of the Business Core is to provide students with a conceptual understanding of organizations, how the functional areas interrelate to achieve organizational goals, and how to apply professional decision-making competencies and technical skills in today’s environment. After completing the Business Core, graduates will be able to:
- analyze an organization’s accounting information in order to develop sound business decisions
- identify and apply valuation models relevant to an organization’s financial decisions
- identify the impact of forces influencing the major functional areas of business (e.g., ethical, legal, technological, economic, global and social)
- apply marketing activities to the delivery of goods and services in business-to-business and business-to-consumer markets
- apply interpersonal and resource management skills to enhance business success
Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles.
Major Area Requirements
A student must have 20 credit hours in the major area that are equivalent to 300/400 major level Franklin courses for a bachelor’s degree. A student must have 12 hours of major area courses that are equivalent to 200 level or above for an associate’s degree. A minimum 2.25 GPA is required in the major area for students enrolled in either the associate’s or bachelor’s degree programs, and each major course must be completed with a grade of “C” or better to count toward degree requirements.
Every major has a capstone experience for which credit cannot be transferred into the University. This is a Franklin course designed to integrate and assess the learning outcomes specific to each major as a whole. This course should be taken as the last major course. If, given the academic scheduling process and the student’s projected graduation date, this is not possible, then the student should have Senior Standing (90 or more credit hours), plus the skill-based General Education courses (COMM, SPCH, WRIT, MATH, COMP), all business or professional core courses, and the capstone prerequisite courses.
Subsequent Degree Requirements
Students pursuing subsequent bachelor’s degrees must earn in residency at Franklin University a minimum of 30 credit hours at the 200 level or above, of which a minimum of 16 credit hours must be major area courses equivalent to 300/400 level courses.
Additional Degree Requirements
Students seeking an additional bachelor’s (or associate’s) degree must successfully complete a minimum of 30 credit hours (including the major requirements) beyond the first bachelor’s (or associate’s) degree. (See the “Subsequent Degree” section of the Academic Bulletin.)
Transfer credit and credit awarded on standardized exams, proficiency exams or portfolio credit awarded by another institution will not count toward the residency requirement at Franklin University. Credit awarded based on proficiency examination or portfolio evaluation conducted by Franklin University may apply as appropriate major area credit, but will not reduce the hours required toward the residency requirement.
|Jason Terry||Terry Communications||Chief Executive Officer|
|Katie Goodling||WebFX||Senior Social Media and Operations Manager|
|Stephanie Carson||Out of the Box Productions||Principal|
|Robin Hull||Ofcomm/Royal Mail (London)||Communications Manager/Senior Public Affairs Manager (Retired)|
Communication Coaches help others develop and refine their communication skills through training, feedback, and critique.
Communications specialists assist with creating and distributing content through a variety of different mediums, including press release and social media.
Copywriters create a variety of content, including direct mail, emails, advertisements, press releases and articles in support of marketing, advertising and public relations campaigns.
Event planners assist with coordinating and executing memorable experiences and events.
Feature Writers collect facts, conduct interviews, analyze research, and write articles for publication on a variety of newsworthy events, ranging from personal profiles to investigative pieces to product reviews.
PR Account Manager
PR account managers manage the development and implementation of public relations plans and are the liaison between public relations clients and members of the public relations team.
PR Managers create and execute public relations campaigns using a variety of practitioner tools such as press releases and media interviews, in order to build awareness and interest on behalf of a person, product, or company.
Press Agents serve as a go-between for their clients and the media, scheduling public appearances, responding to inquiries and acting as a representative or spokesperson.
Public Relations Generalist
Public Relations Generalists employ press releases and other forms of media and communication to build and manage client reputations.
Knowledge & Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you:
- Design, produce, and manage events that gain attention from targeted audiences without direct advertising
- Create trade show and other event agendas, and execute events and promotions
- Develop and foster relationships with key constituents, including communities, customers, clients, and employees
- Organize special events, including anniversary celebrations, open houses, tours, visits, and milestones
- Plan, execute, and evaluate promotional marketing plans and activities
- Manage public relations expenditures and budgets
- Deliver PR initiatives using a variety of formats, including press releases, features, scripts, editorials, promotional pieces, thought-leadership articles, abstracts, testimonials, and case studies
- Craft messages that cut through the clutter and get noticed by media and social outlets
- Pitch editors, write press releases, create media kits, conduct media tours, prepare spokespersons for speeches, and develop other communications collateral in support of strategic publicity campaigns
- Cultivate relationships with targeted members of the media and key industry influencers to pursue media exposure and coverage
- Manage the flow of information, video, audio, imagery, and other assets to media outlets
- Ensure timely development and delivery of communication materials, such as news releases, talking points, bios, presentations, and other content in support of public relations objectives
- Develop and manage targeted media lists and editorial calendars
- Develop and maintain crisis communication and emergency action plans
- Serve as spokesperson and point of contact for the media, community, and business during crisis situations that involve the organization
- Respond to media inquiries, ensuring company and brand reputation management and protection
- Provide proactive crisis communications counsel, including advising on business implications and media impact
- Develop and execute effective, results-oriented community outreach programs to advance organizational mission
- Identify and maintain media lists, and establish strong, sustaining media and community relationships
- Establish and maintain contact with reporters and social media influencers, maximizing favorable coverage to deliver important information to constituencies
- Develop press materials, and oversee community and corporate relations messaging projects to advance the business mission
- Collaborate with media, vendors, contractors, community groups, and a variety of internal and external partners to connect partner organizations with strategic initiatives
- Create and manage social media and web strategies, policies, and guidelines in the areas of research, writing, ethics, compliance, approvals, and dissemination
- Research and develop campaigns, programs and content in support of public relations strategies, social media plans, and web initiatives
- Develop public relations assets for delivery through new media channels, such as blogs, websites, podcasts, and streaming video
- Establish and monitor benchmarks for measuring impact of social media initiatives
- Monitor web and social media trends, using insights to effectively evolve social media strategies
- Manage social networking monitoring tools, and engage in dialogue as appropriate, giving “voice” to the organization
- Provide timely response to community members, customers, and prospects in social media outlets
- Develop and implement internal communications policies, strategies, and tactics based on organizational goals, values, and priorities, including building good will, increasing morale, and improving recruitment, and retention
- Write and edit audience-focused communication materials and distribute to internal stakeholders through a variety of channels, including intranets, digital or print newsletters, electronic or print signage, articles, videos, magazines, advertising, and direct mail
- Develop strong relationships and sources across a variety of disciplines and domains, establishing and maintaining a discriminate flow of newsworthy information
- Measure and monitor effectiveness of internal communication campaigns using such tools as employee satisfaction surveys
- Develop talking points, write speeches, and arrange media interviews and tours with company executives
- Coach spokespersons in all aspects of executive communication, including public speaking, interpersonal communication, and group presentations
- Provide media training and facilitate skill-building exercises for executives and/or spokespersons
- Present workshops and skills enhancement training for leaders, corporate executives, and board members
- Prepare executive leadership to provide issues management communication while protecting and enhancing brand equity and/or organizational reputation
Frequently Asked Questions
Congratulations on wanting to finish your degree. At Franklin, we make it easy and convenient for busy, working adults to complete their bachelor's degree program alongside other commitments. Typically, a bachelor’s degree takes about 4 years of full-time study from start to finish. However, Franklin’s generous transfer policy can help you finish faster. Visit MyTransfer Credit to see how your previously earned credits can save you time toward your bachelor’s.
Franklin makes getting started easy and convenient. We offer three trimesters every year, with start dates within each. Talk to your admissions advisor to find the start date that works best for you.
Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost - especially once you've factored in transfer credit. Our 2022-2023 tuition rate is $398 per credit hour and with our tuition guarantee, you can lock-in your tuition rate from your first term through graduation. Ask our helpful staff about available financing options and financial aid programs. Visit MyTransfer Credit to see how transfer credits could help you save time and money.
This is a four-year undergraduate degree program. Franklin's B.S. Public Relations (PR) is a communications specialist degree program designed to help you develop well-rounded skills in the areas of relationship development, crisis communication, writing for media, public PR and promotion, client relationships, and communication strategy and planning. Specifically, this degree program will help you recognize and address public relations issues within societal and cultural contexts.
With a B.S. Public Relations from Franklin, you'll be prepared for a wide variety of career positions, including communications specialist, director of community relations, event planner, feature writer, media writer, PR account manager, director of communication, PR manager, spokesperson and publicist.
Like most bachelor's degrees, the knowledge and skills you get from earning your degree can lead you to new and better career opportunities. With Franklin's B.S. Public Relations degree, you'll learn important principles of human behavior as well as how these principles can help you be a more effective public relations practitioner.
Franklin's B.S. Public Relations degree program offers a core of public relations classes, along with courses in ethics, client relations, psychology and sociology. This unique curriculum is designed to provide you with advanced knowledge of human behavior and link it to public relations -- so you acquire a state-of-the-art, tactical skillset to be a more effective PR practitioner.