Press Releases

New Social Media Design Major Announced

For Immediate Release: June 4, 2012

Contact Sherry Mercurio, Director of Public Relations, 614.947.6581

Columbus, OH —

Franklin University, a leading educator of working adults, is pleased to announce the addition of its new Social Media Design (SMD) Bachelor of Science degree to the College of Arts, Sciences & Technology on-campus and online offerings beginning in Fall 2012.  

The SMD Major can help graduates build a passion for all things social into a cutting-edge career as a social media designer or customer dialogue strategist for businesses and not-for profit organizations.  Organizations today are realizing the importance of social media and making large investments in this phenomenon and the people who manage it.  The Franklin SMD Major offers an accessible, viable opportunity to build on this growing need.  Through this transfer-friendly major, graduates will be prepared to create focused social media strategies, as well as manage the social presence of people, products, and organizations using social media tools.

The number of social media job postings has increased by more than 600% in the past 7 years, posting 21,000 jobs on in May 2010 as social media rapidly becomes an integral part of our societal fabric.

Franklin’s SMD hands-on curriculum develops communication, marketing, and design skills needed to meet a growing demand while fully supporting, designing, and developing social media projects.

Graduates of this major can create their own niche in a growing industry to:

  • Design, develop, and manage communication and content in an interactive dialog on a web or mobile platform.
  • Generate an environment that encourages user-generated content that effectively communicates an individual or organization’s mission.
  • Manage the design and development process for social media projects.
  • Utilize team dynamics to collaboratively design and develop social media.
  • Design content and information for multiple social media platforms.

Graduates of Franklin’s Social Media Design Major will be well-qualified to hold positions as a Customer Dialogue Strategist, Interactive Content Specialist, Manager of Customer Engagement, Social Media Manager, Social Media Designer, or Social Media Project Leader.

The B.S.-Social Media Design is just one of the new undergraduate majors available at Franklin.  The University also added a B.S.-Information Systems Auditing, a B.S.-Public Administration, and a B.S.-Healthcare Information Management to its Fall 2012 offerings. 

About Franklin University
Founded in 1902, Franklin University is one of the leading and most experienced educators of adult students. The University offers applied, in-demand undergraduate, master's and doctorate programs that enable adult learners to achieve their educational and professional goals.  From entrepreneurs to CEOs, more than 45,000 Franklin alumni can be found around the world contributing to the communities in which they live and work. Students can take classes through Franklin through its Main Campus in downtown Columbus, Ohio, two central Ohio locations, in Beavercreek, at co-locations across Ohio, Indiana, Pennsylvania and Wisconsin, and online. In addition, the University's MBA program is offered internationally through agreements with institutions in Europe and the Middle East. Further information regarding Franklin University can be found at

Franklin University is accredited by The Higher Learning Commission (HLC), the International Assembly for Collegiate Business Education (IACBE), and the Commission on Collegiate Nursing Education (CCNE).


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