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Web Development Degree Program

Program OverviewProgram DetailsWhy Choose Franklin

Create next-generation, enterprise-level web experiences

From its inception, the internet revolutionized the way people thought, acted and, more importantly, did business. Now almost two decades after going mainstream, the web still holds the promise of what’s new and what’s next.

With the ever-increasing influence of the web on consumer purchasing behavior, there also comes increasing demand for college graduates who understand ecommerce trends—and know how to create web experiences that capitalize on them.

According to global advisory firm Forrester Research, by 2014, 53% of all U.S retail sales will be influenced by the web and $248 billion in retail sales will come from online purchases. This seismic shift in website evolution will require creative thinking coupled with technology-based leadership. That’s likely the reason Web Development job openings are projected to increase 17% by 2025, a rate faster than average across all industries.1

Acquire the skills to build industry-leading websites

Franklin University's comprehensive Web Development degree program gives you 360-degree exposure to the many disciplines required to build these next-generation, enterprise-level websites.

With Franklin's online Web Development degree program, you'll be prepared to manage the entire web development process, whether overseeing contractors, managing internal teams, or collaborating in partnership with others.

Franklin's web development courses, which are created and reviewed in tandem with an advisory board comprised of Chief Technology Officers, Web Application Developers, and Graphic Designers, helps you acquire highly sought after skills, including web application development, front-end development, database development, user experience design, and graphic design.

Learn industry-standard software and best-practice techniques

You'll gain hands-on experience with industry-standard software, databases, and languages, including Adobe Creative Suite (PhotoShop) and Flash. You'll discover best practices for translating business requirements into design, and design into fast, immersive web experiences for different browsers and screen sizes using HTML, CSS, JavaScript, PHP, Ruby, Rails and JSON.

Get hands-on experience coding web applications

With this web developer degree program you'll learn about back-end application development and e-commerce systems, from how to code data-driven web and e-commerce applications using PHP and enterprise-wide databases such as Oracle, to marketing, online retailing, and electronic supply chain management.

And because this program gives you real-world experience through hands-on project work, you'll graduate ready to immediately apply your skills in a fast-changing, high-tech workplace.

Earn your degree from a university built for busy adults

Earn your degree on your terms by taking classes 100% online or pursue available coursework at one of our Midwest locations. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today!

1Source information provided by Economic Modeling Specialists International (EMSI)

Gain The Skills Employers Desire

  • Web Application Development
    • Design, code, test, debug, and implement web and mobile applications
    • Develop sophisticated, full lifecycle web applications using server-side scripting languages such as PHP, Ruby and Rails
    • Create interoperable applications, leveraging web services such as RESTful and SOAP architectures
    • Design database-driven web applications using three-tiered architecture to separate presentation, logic, and data layers
    • Write functional design specifications for the development of websites and applications
  • Front End Development
    • Convert mockups created in design programs, such as Photoshop, into engaging, interactive user experiences
    • Code web pages from static designs, incorporating a variety of interactive elements and content types
    • Use current frameworks to create responsive, intuitive web applications that deliver next-generation media experiences
    • Produce clean, cross-browser HTML and CSS code for banners, landing pages, and web pages
    • Create fast, cross-platform interfaces using progressive enhancement techniques that support older browsers, yet still deliver leading experiences in modern browsers
    • Employ the latest technologies in the development of web pages using a variety of frameworks
  • Database Development
    • Evaluate, design, maintain, enhance, and code relational databases using industry-standard database management systems, such as Oracle
    • Write SQL database queries and stored procedures to support data analysis and technical programming requirements
    • Design, implement, and manage databases, including structure, layout, security, disaster recovery, backup methods, and logical data model
    • Analyze development requirements and data usage needs, including data relationships, attributes, flow, and storage requirements
    • Develop and maintain data dictionaries, overseeing coding practices for consistency and accuracy
    • Apply database design best practices for naming conventions, data reuse, and access methodologies
  • Web Design & Animation
    • Employ typography, color palettes, and pixel-level attention to detail to conceptualize and create intuitive, engaging web designs
    • Use graphic editing software, such as Photoshop and similar software applications, tools, and techniques, to manipulate graphic images
    • Create graphical user interfaces that balance visual aesthetics with functionality to create compelling and rewarding user experiences
    • Translate business and user requirements, illustrative materials, and content assets into web concepts and designs
    • Execute a wide range of interactive, mixed and rich media designs
    • Develop and maintain design standards and style guidelines
  • User Experience Design
    • Be the user advocate in the creation of addictive, interactive experiences
    • Prototype navigation models and interaction designs for demonstration and usability testing
    • Assess user requirements, and specify, design, and prototype them into interaction models, user flows, and wireframes
    • Generate user personas and scenarios to assist in the documentation of user needs and behaviors
    • Collaborate in the development of interactive designs, including paper concepts, wireframes, and prototypes for the purpose of demonstration and usability testing
    • Conduct end-to-end usability testing, including identifying usability goals, creating test plans, conducting sessions, synthesizing results, and reporting findings

Career Opportunities

  • Web Developer

    Web Developers use programming and scripting languages to translate business requirements into web-based applications and dynamic internet content.

    View Salary Trends
  • Webmaster

    Webmasters maintain website content, handle web-based inquiries, and work to improve site visibility through search engine optimization.

    View Salary Trends
  • Web Programmer

    Web Programmers use programming and scripting languages to create applications and dynamic content, integrate databases within a content management system, and modify the look and feel of web pages.

    View Salary Trends
  • Web Producer

    Web Producers use coding, programming, graphic design, and analytic skills to gather, create, format, publish, and manage website content.

    View Salary Trends

Employment Outlook

In 2015 there were 29,867 job openings related to Web Development. The previous year, 6,287 students completed programs in Web Development.

Occupations Job Openings (2015) Expected Growth
Web Developers 5,971 31.53%
Information Security Analysts 3,132 22.97%
Computer Network Architects 4,239 15.34%
Multimedia Artists and Animators 1,139 17.64%

Sourceinformation provided by Economic Modeling Specialists International (EMSI) - June 2016

Our Recipe For Your Success

Academic & Industry Experts

Classes are taught and designed by credentialed professionals with real-world experience.

  • Programs are designed by combining the insight of industry leaders with the academic expertise of our faculty, ensuring what you learn translates into on-the-job success.

  • Academic concepts and theories are brought to life through our teaching faculty’s professional expertise, and can be immediately applied in your career.

  • Faculty with industry experience teach our courses, not graduate students or life-time academics, so you learn not only the theories behind the practice but also how to apply them in real-world situations.

Relevant & Consistent Curriculum

What you learn is a reflection of the program you choose, not the format in which it’s applied.

  • All programs are designed for learning outcomes to flow from the program level into actual coursework.

  • This top-down approach allows credentialed professionals to customize assignments based on trending industry topics without deviating from a program’s core outcomes.

  • Regardless of your professor or the format of your class, you receive the same quality education.

Hands-On Learning Experience

Franklin's coursework teaches not only theories and concepts, but also how they apply to practical situations.


  • Professional course designers ensure that class activities such as learning simulations, case studies, interactive videos, and group exercises are relevant and appropriate.

  • A curriculum development team is dedicated to making sure all courses are intuitively designed so content is taught in a logical manner that facilitates your success in the classroom and beyond.

Continuously Evolving Programs

Consistent program reviews ensure our programs stay at the forefront of industry trends.

  • Survey results and feedback from student and faculty assessments are reviewed regularly so that our programs are always improving and up-to-date.

  • A structured review process helps identify industry gaps that guide curriculum enhancements allowing our academic and industry experts to regularly implement new industry trends.

  • Regular assessment provides hard data that is used to improve student learning and teaching methods.

Get the details

View curriculum, read course descriptions,
and meet program faculty.

View Program Details