Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.
Enhance your skills with a dual-disciplined master's in Marketing
Franklin University’s transfer-friendly Marketing & Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you'll be prepared to lead tomorrow’s innovations.
Our online Marketing master's degree program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields. Throughout the program, you’ll strengthen your core skills in marketing strategy and planning, brand management, market research and analytics, digital marketing, and creative production. You’ll also choose one elective course in advertising, sales or public relations, to complement the knowledge you gain in the required courses.
Gain hands-on experience with modern-day marketing practices
At Franklin, you’ll be involved in hands-on assignments, including case studies where you’ll recommend a comprehensive marketing and communication strategy. And, to provide you with hands-on knowledge in developing communication materials, you’ll learn industry standard design software and technology platforms.
Our master's in Marketing will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize marketing activities; driving social marketing initiatives to activate user participation, engagement, and retention; and learning how people shop, socialize, and absorb information.
Finish our industry-leading marketing master's curriculum in as few as 14 months
Franklin’s Marketing & Communication master's degree program curriculum is accredited by the International Accreditation Council for Business Education (IACBE), a leader in outcomes-based accreditation in business. In addition, our curriculum is regularly reviewed by a standout Advisory Board comprised of agency, Fortune 500, community, and small business executives.
With our accelerated online masters in Marketing degree program, you can reap the rewards of your degree in as few as 14 months with our 6-week course format. And if you’re looking to enroll right away, there’s no GMAT or GRE requirement if you meet certain standards.
Plus, you’ll learn from faculty who are credentialed marketing and communications practitioners, so you’ll learn the latest from the best, giving you the skills you need to succeed in the marketplace. And with our small, interactive classes you can engage in discussions with like-minded marketers from richly diverse ages and backgrounds, helping you grow both your personal and professional networks.