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M.S. Marketing & Communication

Assert your value with a master’s in Marketing & Communication

Today’s marketing and communication leaders understand there’s more to marketing than clever advertising campaigns. What also matters are the things consumers think, feel and do. Smart marketers leverage the thoughts, behaviors and actions of their target market to create uniquely memorable brands and build fiercely loyal customers. Franklin’s M.S. Marketing & Communication degree program prepares you to lead the way while also cultivating high-performance teams and monitoring market share, volume and ROI.

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Dual-Disciplined Major

Learn from an integrated curriculum that combines marketing and communications.

14-Month Completion

Finish your master's in marketing and communication faster.


Bypass expensive, time-consuming tests with a 2.75+ GPA.

Real-World Practitioners

Learn best practice marketing from on-the-job professionals.

100% Online Classes

Earn your degree around your schedule.

Contemporary Curriculum

Focus on modern-day marketing trends and tactics.

Master's in Marketing Overview

Create brand-building marketing strategies that drive ROI

Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.

Enhance your skills with a dual-disciplined master's in Marketing

Franklin University’s transfer-friendly Marketing & Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you'll be prepared to lead tomorrow’s innovations.

Our online Marketing master's degree program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields. Throughout the program, you’ll strengthen your core skills in marketing strategy and planning, brand management, market research and analytics, digital marketing, and creative production. You’ll also choose one elective course in advertising, sales or public relations, to complement the knowledge you gain in the required courses.

Gain hands-on experience with modern-day marketing practices

At Franklin, you’ll be involved in hands-on assignments, including case studies where you’ll recommend a comprehensive marketing and communication strategy. And, to provide you with hands-on knowledge in developing communication materials, you’ll learn industry standard design software and technology platforms.

Our master's in Marketing will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize marketing activities; driving social marketing initiatives to activate user participation, engagement, and retention; and learning how people shop, socialize, and absorb information.

Finish our industry-leading marketing master's curriculum in as few as 14 months

Franklin’s Marketing & Communication master's degree program curriculum is accredited by the International Accreditation Council for Business Education (IACBE), a leader in outcomes-based accreditation in business. In addition, our curriculum is regularly reviewed by a standout Advisory Board comprised of agency, Fortune 500, community, and small business executives.

With our accelerated online masters in Marketing degree program, you can reap the rewards of your degree in as few as 14 months with our 6-week course format. And if you’re looking to enroll right away, there’s no GMAT or GRE requirement if you meet certain standards.

Plus, you’ll learn from faculty who are credentialed marketing and communications practitioners, so you’ll learn the latest from the best, giving you the skills you need to succeed in the marketplace. And with our small, interactive classes you can engage in discussions with like-minded marketers from richly diverse ages and backgrounds, helping you grow both your personal and professional networks.

Read more >

Amita K.

M.S. Marketing & Communication Graduate

"The professors here at Franklin bring a lot of the assignments to life with sharing their experiences. They take it beyond the concepts we're reading about to their experiences of what they've found to be successful."

Master's in Marketing Courses & Curriculum

36 Semester Hours
Course Sequence (32 hours)
MCM 707 - Marketing Communication Foundations (4)
In this "gateway" course, you will gain a working understanding of marketing terminology and concepts that are imperative for success in the Marketing & Communication Program and in your professional endeavors. Fundamental marketing mix strategies will be explored, along with traditional and new tactics to reach specific target markets. You will also begin the process of understanding Franklin graduate student success strategies in critical areas such as research, writing, team-building, leadership, critical thinking, attitude, and time management.
MCM 713 - Marketing Communication Essentials (4)
The ability to develop communication strategies has never been more important for business leaders than in today's complex digital marketing environment. In this course, you will develop a broad knowledge of the fundamentals of effective marketing communication planning and implmentation.
MCM 727 - Behavioral Research (4)
Understanding consumer motives and actions are essential to the success of any marketing effort. Students will explore consumer behavior, specifically analyzing consumer wants and needs and researching solutions to consumer problems. Students will learn to determine which qualitative and quantitative research measurements and analyses are best suited for specific types of consumer analyses.
MCM 711 - Digital Marketing Strategies (4)
The integration of existing and emerging technology with marketing and communication strategies has become a major marketing and societal force. Topics explored in this course will range from social media strategies to the metrics used to analyze the impact of Internet marketing campaigns.
MCM 721 - Creative Concepts (4)
This course will investigate the strategies underlying creative executions used in marketing communication campaigns.
MCM 723 - Metrics & Analytics (4)
This course will expose students to a variety of fiscal and analytical competencies required for effective management and administration of marketing communication projects and departments. Instruction and assignments are designed to help you gain a comfort level with key marketing analytics such as forecasts, break-even analyses, budgets, financial statements, return on marketing (ROM) analyses, and cost/pricing models.
MCM 733 - Marketing Communication Planning (4)
In this course, students will demonstrate their marketing competencies by developing marketing strategies and tactics for a live client, including market analysis, target marketing, branding, and message development.
MCM 741 - Marketing Communication Capstone (4)
The capstone will be a culminating experience that will build upon all of the knowledge students have gained in the program. Students will work independently to research an organizational or societal situation or problem of their choice, leading to comprehensive recommendations and creation of an artifact that will demonstrate how a specific marketing communication concept and theory could be applied to address or resolve the situation.
Electives (4 hours)

Select one elective course:

COMM 702 - Public Relations Tools & Strategy & Strategy (4)
In the fast-changing field of communication, practitioners need to be aware of new channels of communication and understand the culture and etiquette of emerging communication contexts. In this course, students apply current tools, such as social media and mobile applications, to address a public relations challenge for an organization. The strengths and weaknesses of current tools will be discussed, using case studies to identify methods of integrating current tools in an organization's public relations plans and processes. The organization's overall communication strategy for achieving communication-related goals is addressed in this course with an emphasis on tools and tactics that align with the identified goals.
MCM 700 - Closing the Sale (4)
The professional selling process has reached unprecedented levels of sophistication and complexity in a technology-driven, diverse customer enviroment. This course will position personal and virtual sales fundamentals within the content of digital marketing opportunities and challenges.
MCM 702 - Advertising (4)
This course explores the role of mass communication in delivering strategic messages to targeted audiences in a digital marketing environment.


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Master's in Marketing Program Details

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Marketing Employment Outlook

All Occupations

1,100,000 jobs
1,300,000 jobs
Show Details >

Advertising and Promotions Managers

1,356 jobs
1,512 jobs

Sales Managers

13,026 jobs
14,366 jobs

Marketing Managers

7,784 jobs
8,948 jobs

Source information provided by Economic Modeling Specialists International (EMSI).

Marketing Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

About the MCM Program

Master's in Marketing Frequently Asked Questions

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