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Entrepreneurship Degree Program

Program OverviewProgram DetailsWhy Choose Franklin

Create entrepreneurial opportunity through innovation and strategy

Successful business ventures start with a solid plan, and a successful entrepreneur takes calculated risks in order to realize reward.

While most entrepreneurs wear many hats running their own small businesses, others put their skills to work for a wide-range of organizations. Some are social entrepreneurs, who build for-profit arms of nonprofit organizations, while others work as intrapreneurs for large corporations, where they develop ideas into new line of business. Regardless of the industry or size of the organization, deploying effective tactics that grow business is paramount to success.

With our transfer-friendly Entrepreneurship program, you’ll learn to apply concepts that are integral to building and sustaining a successful entrepreneurial venture, and you will gain an understanding of the social and economic factors that contribute to the success of a new business. As you work toward completing your degree, you’ll benefit from the support of faculty who practice what they teach and a network of Franklin alumni who have been in your shoes.

Transfer up to 24 technical credits toward your degree

Designed specifically for transfer students, Entrepreneurship is a degree completion program that allows you to transfer 24 hours of technical credit for certifications, licensures, on-the-job training and previously earned college credit in more than 130 different disciplines. By transferring credits you’ve already earned, you’ll finish your bachelor’s degree faster and lower your tuition costs.

Your existing knowledge and experience combined with Franklin University's Entrepreneurship program can propel your business venture to the next level, and increase your earnings potential. In fact, studies show that earning a bachelor’s degree can nearly double your lifetime earnings.

Study the latest trends and techniques that drive success

At Franklin, you’ll be equipped to tackle the challenges faced by entrepreneurs in today’s business world: Is there a market fit for the new product you’re developing? Should you look for an angel investor or is crowdsourcing the right funding option for you?  What’s the best way to use social media to grow your business? The coursework, coupled with relevant insight from our expert faculty, will familiarize you with the trends that impact industry today, so you’ll be able to stay ahead of the curve tomorrow.

Through our relevant curriculum, you’ll develop competencies and skills that are necessary for the effective creation, development, and growth of small to large-scale businesses, including idea generation, opportunity recognition, resource acquisition, and methods for generating capital and funding. You will also acquire skills in key day-to-day business areas, like commercialization and marketing, management and operations, leadership and business strategy, and accounting and finance.

Get real-world experience by creating a road-tested business plan

As part of your capstone coursework, you’ll enrich your learning experience by creating an integrated business plan for a new startup or venture. As the culmination of your entrepreneurial studies, this project showcases your command of the functional entrepreneurial skills at the highest level. You will have the opportunity to test your plan using a simulation program and gain invaluable feedback when you present your plan to an investment professional for consideration and review.

Learn from successful innovators and business owners

In our Entrepreneurship program, you’ll benefit by learning from practitioners with extensive real-world business experience. Our faculty bring their successes and challenges into the classroom through unique case studies that enable you to tailor your learning to your career goals.

And because an expert advisory panel regularly reviews our curriculum, you can be assured that the entrepreneurship and business courses you take at Franklin contain relevant and impactful learnings that can applied in your professional field.

Earn your degree from a university built for busy adults

Earn your degree on your terms by taking classes 100% online or pursue available coursework at one of our Midwest locations. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today!

Gain The Skills Employers Desire

  • Commercialization & Marketing
    • Conduct commercial evaluation into pricing strategies to clearly understand the value of a new product or service
    • Identify new market segments or existing opportunities within a specific industry
    • Evaluate competitive landscape to stay abreast of competition, including strategy, pricing, and general market activities
    • Develop and implement a strategic launch plan as measured by financial, technical, and geographic factors that may affect present and future product needs
    • Plan and implement product launch marketing campaigns while utilizing branding, product positioning, and social media
    • Develop and maintain marketing budgets and goals to support new product or service campaigns
    • Keep abreast of market needs, industry trends and competitive climates, determining business impact and developing course-correction and action plans where necessary
  • Generating Capital & Funding
    • Utilize business valuation and other analyses to determine the amount of investment capital needed for business startup or development
    • Understand and differentiate all avenues of financing, including venture and equity capital, angel and crowd funding, loans, and grants
    • Create detailed business, marketing, and production plans that can be presented clearly and concisely to potential investors or firms
    • Understand the processes and terms associated with acquiring investment capital, such as company shares, roles, debt financing, and rates of return
  • Management & Operations
    • Ensure that business strategies are incorporated into organizational activities in order to create industry or market competitive advantage
    • Support best-in-class delivery of customer experiences by monitoring activities and resolving issues effectively and efficiently
    • Review and improve operational activities to meet best practice standards and achieve workflow efficiencies
    • Use statistical models and tools in the development of corporate demand forecast, long-term infrastructure planning, and project prioritization
    • Lead planning and execution of administrative initiatives, ensuring high-quality, customer-focused, cost-effective operations
    • Analyze business and sales processes, identifying opportunities and defining strategic initiatives to improve operations, enhance margins, expand channels, and optimize offerings
    • Work within various business functions to develop and execute tactical projects, sustainability initiatives and business-generating activities to achieve business goals and revenue targets
    • Lead operations planning activities to drive strategic plan alignment and tactical plan achievement
    • Create cross-functional processes and procedures for effective and efficient operations and workforce utilization
    • Employ analytics, such as customer segmentation, acquisition and retention models, and forecasting to identify meaningful efficiencies and drive financial outcomes
    • Apply risk assessment and contingency planning to determine optimal approaches for strategic plans
  • Leadership & Business Strategy
    • Perform comprehensive analyses and strategy development related to financial performance, outcomes, metrics, and bottom-line improvements
    • Drive critical growth initiatives based on current business context, applying core organizational competencies to leverage market opportunities
    • Collaborate with key stakeholders, including leadership, marketing, sales, industry analysts, and relationship management teams, in gathering data to define market positioning, product needs, and go-to-market strategies
    • Develop business plans and sales strategies to achieve sales goals and improve profitability
    • Prioritize project portfolios based on growth potential, required resources, financial returns, and strategic alignment
    • Construct business analyses, generating strategic recommendations related to organizational and competitive markets
    • Evaluate organizational performance using a strategic decision-making process
    • Identify business trends and address performance issues based on financial reporting analyses
  • Accounting & Finance
    • Leverage business and financial models and tools in assessing costs, revenues, margins, and opportunities for growth
    • Create and manage a budget based on business drivers, policies and procedures
    • Collaborate with various functional areas to ensure that financial objectives are met
    • Analyze general ledger accounts to ensure accuracy and gain key business insights
    • Ensure that productivity numbers, sales, and budgets are met and that reconciliations and analyses are accurate
    • Monitor the general ledger for proper mapping of inventory transactions, revenue accounts, and billing department activities

Career Opportunities

  • Small Business Owner

    Small Business Owners independently operate, manage, and direct the various aspects of a company or enterprise.

    View Salary Trends
  • Management Analysts

    Management Analysts conduct organizational studies and evaluations to identify opportunities for improvement, including increased efficiency and streamlined operations and procedures.  

    View Salary Trends
  • Operations Manager

    Operations Managers ensure smooth, efficient, and profitable operations by planning and directing a company’s resources, suppliers, and activities.

    View Salary Trends
  • Administrative Service Manager

    Administrative Service Managers coordinate the supportive services of a company or organization, such as planning budgets, allocating supplies, and managing records.

    View Salary Trends
  • Social & Community Manager

    Social & Community Managers direct, coordinate, and manage a variety of activities related to social service programs or organizations, including resources, staff or volunteers, and program quality.

    View Salary Trends
  • Purchasing Manager

    Purchasing Managers oversee the buying of goods and services, including analyzing supply and demand and negotiating supplier contracts.

    View Salary Trends

Employment Outlook

In 2015 there were 128,022 job openings related to Entrepreneurship. The previous year, 5,651 students completed programs in Entrepreneurship. 

Source information provided by Economic Modeling Specialists International (EMSI) - June 2016

Our Recipe For Your Success

Academic & Industry Experts

Classes are taught and designed by credentialed professionals with real-world experience.

  • Programs are designed by combining the insight of industry leaders with the academic expertise of our faculty, ensuring what you learn translates into on-the-job success.

  • Academic concepts and theories are brought to life through our teaching faculty’s professional expertise, and can be immediately applied in your career.

  • Faculty with industry experience teach our courses, not graduate students or life-time academics, so you learn not only the theories behind the practice but also how to apply them in real-world situations.

Relevant & Consistent Curriculum

What you learn is a reflection of the program you choose, not the format in which it’s applied.

  • All programs are designed for learning outcomes to flow from the program level into actual coursework.

  • This top-down approach allows credentialed professionals to customize assignments based on trending industry topics without deviating from a program’s core outcomes.

  • Regardless of your professor or the format of your class, you receive the same quality education.

Hands-On Learning Experience

Franklin's coursework teaches not only theories and concepts, but also how they apply to practical situations.


  • Professional course designers ensure that class activities such as learning simulations, case studies, interactive videos, and group exercises are relevant and appropriate.

  • A curriculum development team is dedicated to making sure all courses are intuitively designed so content is taught in a logical manner that facilitates your success in the classroom and beyond.

Continuously Evolving Programs

Consistent program reviews ensure our programs stay at the forefront of industry trends.

  • Survey results and feedback from student and faculty assessments are reviewed regularly so that our programs are always improving and up-to-date.

  • A structured review process helps identify industry gaps that guide curriculum enhancements allowing our academic and industry experts to regularly implement new industry trends.

  • Regular assessment provides hard data that is used to improve student learning and teaching methods.

Get the details

View curriculum, read course descriptions,
and meet program faculty.

View Program Details